Jakob’s Law
It's based on the idea that people use their previous experiences to understand new ones.
Apr 1, 20254 min read5
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Law of Similarity
It states that people perceive elements that share similar visual characteristics (e.g., color, size, shape) to be related.
Mar 14, 20254 min read12
Zeigarnik Effect
The Zeigarnik effect is a psychological principle that suggests people are more likely to remember unfinished tasks than completed tasks.
Mar 14, 20253 min read5
Law of the Common Region
The law of common region is a Gestalt psychology principle that helps users understand visual hierarchy and navigate a design.
Mar 14, 20254 min read11
Law of Prägnanz
It states that people tend to perceive complex information as simplified forms.
Mar 14, 20254 min read12
Fitts's law
It's based on the idea that the time it takes to move to a target depends on its size and distance.
Mar 14, 20255 min read2