Law of Similarity
It states that people perceive elements that share similar visual characteristics (e.g., color, size, shape) to be related.

It states that people perceive elements that share similar visual characteristics (e.g., color, size, shape) to be related.

The Zeigarnik effect is a psychological principle that suggests people are more likely to remember unfinished tasks than completed tasks.

The psychological factors that designers use to do this is the Von Restorff Effect

Cognitive psychology and behavioural economics are two fascinating fields that provide the foundation for this deeper understanding
