Case Study: Mutual Fund Product Pages
The old website was complex, data-heavy, and lacked social proof, making it difficult for novices.
Feb 25, 20254 min read26
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Case Studies
Case Study: User Onboarding Screen
In mobile applications, mandatory PAN entry at login creates friction, reducing user engagement and exploration.
Feb 26, 20253 min read5
Case Study: Mobile Landing Screen
The old ET Money app lacked personalization and interactivity, resulting in low engagement.
Feb 26, 20253 min read7